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Stay updated with the news

Mon, 26 Jun 2017
What Does Social Media Denote For The Future Of PR?

Advanced Interaction

Social media interaction never stops and neither do consumers. It allows for greater flexibility and this allows for quicker reaction times and hastier improvements.

But it’s up to the PR practitioners to decide how often they would like to engage. In order to maintain a positive public image, it is crucial for public relations to have a thought-out plan to deal with any crisis or problems that may arise.

Easy Access to Information

With everyone out in the open on the internet, readily accessible, it has become easier for PR to obtain information on target markets and customer service. All of this information can be collected and analysed to create new opportunities for consumers.

Not only is information easily accessible to PR, it is also accessible to reviewers all across social media. And they become a primary source to promoting and providing potential media coverage.

The Rise of Journalists

Social media also allows the public all across the internet to become journalists on their own. As online journalists, these bloggers can have a huge impact in distribution through social channels.

Social media means better coverage for PR and their companies but it also means learning the lingo and the rules that social media plays by. Social media also allows users to directly and publicly make their grievances known without filters. This is why it is crucial for entrepreneurs to focus on giving worthy service to their clients, since damage control is slowly but surely becoming obsolete.


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Fri, 23 Jun 2017
Young entrepreneurs helped by Bizniz in a Box

Coca-Cola Beverages SA (CCBSA) is working with young people to help them triumph over challenges as most young people struggle to find work and many have given up hope.

CCBSA is introducing them to the possibilities of entrepreneurship through a concept dubbed Bizniz in a Box. This initiative gives young people between the ages of 24 and 35 and living in townships the opportunity, skills and funding to set up and run their own successful container shops. From December last year to February this year, total revenue for the first six shops increased from just over R50 000 a month to more than R200 000, demonstrating the great potential of the programme.

Talented young people are selected, trained in marketing, sales, stock management and finance and given access to funding to start their container business – literally a business in a box.

“Aspiring entrepreneurs in SA face a number of challenges including a lack of funding and skills, fierce competition from bigger companies and regulatory challenges. These common hurdles have resulted in high failure rates for small businesses,” says Tsholofelo Mqhayi, head of enterprise and community development at CCBSA.

“Through the Bizniz in a Box process, we’re helping young people set up and manage thriving businesses in their communities.”

The programme grooms young entrepreneurs to run their own businesses through on-the-job training. This means they are assessed on their actual performance in a live environment, rather than in a classroom set-up only. It also gives candidates a taste of what it’s like to operate a micro business independently.

Once they’ve completed repayment of a portion of the capital cost of the store and met the performance criteria, the store is officially handed over to them and their new life as a fully independent entrepreneur begins.

They are also encouraged to start thinking about other opportunities outside their shop, such as opening up a franchised business.




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Fri, 23 Jun 2017
Natal Lion Park devastated after poachers kill Maxine the rhino...

As South Africa continues to battle an intense rhino poaching war, conservation and wildlife haven, Natal Lion Park says it is “devastated” with the recent poaching of its beloved white rhino, Maxine.

The Natal Lion Park reported the news in a Facebook post on Wednesday,  21 June saying that the 11-year-old white rhino at the wildlife park – not far from the major cities of Durban and Pietermaritzburg – was shot in the head while she was sleeping by poachers, who then stole the animal’s horn.

Although the news came as a shock, the park says it is grateful for the support it has received and to the South African Police Services for responding to the call so quickly.  The park hopes that arrests will be made soon so that the poachers can be brought to justice.

“We are devastated to announce that our beloved Maxine, the white rhino that everyone has come to know and love over the years at the Natal Lion Park, was killed in the early hours of yesterday morning by poachers.

“Maxine was an orphan rhino that was hand raised at the Lion Park. She was 11 years old.

The park writes, “according to the veterinary surgeon, who examined her yesterday morning, she was killed instantly by a bullet to the head while she was asleep, so the one blessing is that she didn’t suffer when they removed her horn.

“We are so sad and in shock, and will do everything possible to find the culprits responsible for this heinous crime.

“We are grateful to the Stock Theft Unit, Ezemvelo KZN (KwaZulu-Natal) Wildlife and the SAPS (South African Police Services) for responding to the call so quickly. We hope that arrests will be made soon so that the poachers can be brought to justice. RIP Maxine.”

Rhino crisis highlighted

While poachers target the horn believed to have high-value medicinal properties, such tragic and reckless poaching incidents highlight how intense and fearless the criminal industry has become.

In just a short space of time,  poachers have attacked Thula Thula Rhino Orphanage in Kwa Zulu Natal, which has subsequently decided to close down after a heavily armed gang hit the orphanage on the night of 21 February.

Most recently SA’s special investigative police unit has arrested poaching suspects at OR Tambo International Airport trying to smuggle rhino horns out of the country – with the latest being the two alleged smugglers arrested on Monday, 12 June and 10 rhino horn, valued at R2.8 million, recovered.

While government says it is doing all it can to reduce the number on poaching and increase arrests, conservationists have also alleged that there is massive corruption within the court system, resulting in the release of several suspects or the engineering of ongoing delays in trials that go nowhere – and poachers clearly becoming more brazen in their attack.




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